Emeraldaline’s featured article at EBR

Emeraldaline's first feature article on an online platform. Calls for a celebration . I have collaborated with the European Business Review where a lot of insight has been shared on design management and service design. The article can be seen here European Business Review aims to publish innovative, straightforward, challenging, thought-provoking quality articles - as well …

Blue Ocean Strategy and Design Thinking

Outside-in design thinking can help reconstruct market boundaries as opposed to just concentrating on the competition with a limited customer-base competing with detrimentally limited resources. It is not enough to focus on what customers think they might need. As Henry Ford said: “If I had asked people what they wanted, they would have said faster horses.”