Design-led innovation: reshaping visions and internal strategies

For good products and services to take shape, companies need to be able to point out the correct ways to define the right projects, results and targets while working on their business models establishing harmony in the final outcome. Designers are increasingly working on creating value not just in terms of profit but also in …

Emeraldaline’s featured article at EBR

Emeraldaline's first feature article on an online platform. Calls for a celebration . I have collaborated with the European Business Review where a lot of insight has been shared on design management and service design. The article can be seen here European Business Review aims to publish innovative, straightforward, challenging, thought-provoking quality articles - as well …

Blue Ocean Strategy and Design Thinking

Outside-in design thinking can help reconstruct market boundaries as opposed to just concentrating on the competition with a limited customer-base competing with detrimentally limited resources. It is not enough to focus on what customers think they might need. As Henry Ford said: “If I had asked people what they wanted, they would have said faster horses.”